About

Why?

Kat McEachern Portrait copy.jpg

User Experience Research +

Design Strategy

No action we take is devoid of hopes, fears, or worries. From the stress of saving enough for retirement to the challenge of remembering a daily medication, I have been able to delve into the psyche behind decisions both big and small. Into the “why” behind our actions and motivations.

I have worked for startups, design firms, and research agencies, but always my work has focused on understanding that why and then designing a solution that makes a concrete improvement in people’s lives. As a researcher and design strategist, I bring innate curiosity, deep listening, and systems thinking to every project.

I have a B.S. in Design and Environmental Analysis from Cornell University and an MBA in Design Strategy from California College of the Arts. Full work experience can be found on LinkedIn. Please contact me for resume and work samples.


Skills and proficiencies

Developing research plans
Moderation
Co-creation + workshop planning
Journey mapping + personas Facilitating insight debriefs
Writing toplines + reports
International research
Project management
Screener development
Recruit management
 

UX Research Methods

In-depth interviews
Ethnography
Diads/triads + focus groups
Diary studies
Concept testing
Usability testing
Feature testing
Language localization
Remote interviews
Secondary research

 

Industry experience

Tech
Finance
Healthcare
Travel & Hospitality
Youth
B2B