No action we take is devoid of hopes, fears, or worries. From the stress of saving enough for retirement to the challenge of remembering a daily medication, I have been able to delve into the psyche behind decisions both big and small. Into the “why” behind our actions and motivations.

I have worked for startups, design firms, and nonprofits, but always my work has focused on understanding that why and then designing a solution that makes a concrete improvement in people’s lives. As a researcher and design strategist, I bring innate curiosity, deep listening, and systems thinking to every project.

I have a B.S. in Design and Environmental Analysis from Cornell University and an MBA in Design Strategy from California College of the Arts. Full work experience can be found on LinkedIn and my resume can be downloaded here.

Skills and proficiencies

Developing research plans
Managing recruitment
Moderating research
Co-creation + workshop planning
Facilitating insight debriefs
Journey mapping + personas
Writing toplines + reports

Research Methodologies

Creative workshops
In-depth interviews
Diads/triads + focus groups
Online focus groups
Remote interviews
Usability testing
Secondary research


Industry experience

Social Impact
Travel & Hospitality