About

Why?

No action we take is devoid of hopes, fears, or worries. From the stress of saving enough for retirement to the challenge of remembering a daily medication, I have been able to delve into the psyche behind decisions both big and small. Into the “why” behind our actions and motivations.

I have worked for startups, design firms, and nonprofits, but always my work has focused on understanding that why and then designing a solution that makes a concrete improvement in people’s lives. As a researcher and design strategist, I bring innate curiosity, deep listening, and systems thinking to every project.

I have a B.S. in Design and Environmental Analysis from Cornell Universaity and an MBA in Design Strategy from California College of the Arts. Full work experience can be found on LinkedIn and my resume can be downloaded here.

 

Skills and proficiencies

Developing research plans
Managing recruitment
Moderating research
Facilitating insight debriefs
Writing toplines + reports

 

 

Research Methodologies

Creative workshops
Diads/triads
Ethnography
Focus groups
In-depth interviews
Online focus groups
Remote interviews
Secondary research

 

Industry experience

Beauty
Finance
Healthcare
Social Impact
Sustainability
Travel & Hospitality
Youth