How might we design an empowering, building toy to inspire young girls to careers in science, technology, engineering and math (STEM)?

User Testing
Observational Research
Product Refinement
Product/Market Fit

GoldieBlox is designed to get girls building and inspire the next generation of female engineers. By tapping into girls' strong verbal skills, girls read the story of GoldieBlox confronting a challenge and build along with the construction set, bolstering confidence in spatial skills while giving young inventors the tools they need to build and create amazing things. 

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