How might we create an experience that helps people manage their clinical anxiety?
Scope:
User Research
Secondary Research
Experience Strategy
Product and UX Development
Yeti is about managing your stress in the moment and aims to take the stigma out of anxiety to build a resilient and successful community. Offerings include the Yeti Truck where individuals and small groups can learn strategies for managing stress, the Yeti Box that provides physical items that pair with mindfulness exercises on the Yeti App, where individuals have a direct connection to trained counselors and additional tools to manage their anxiety.